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<p>En beskrivning av följande insatser kring:</p><ul><li><p>struktur, navigation och innehållsarbete</p></li><li><p>teknisk audit för SEO kopplat till migrering</p></li><li><p>design för nyhetsbrev, mailutskick och sociala medier samt</p></li><li><p>guide, utbildning och redaktörsstöd för Wordpress. </p></li></ul><p /><h2>Beskrivning och estimat</h2><p class="media-group"><img class="editor-inline-macro" src="/plugins/servlet/confluence/placeholder/macro?definition=e3ZpZXctZmlsZTpuYW1lPVZldGVuc2thcHNyYWRldF9Qcm9qZWt0YmVza3Jpdm5pbmdfRXN0aW1hdF8yMzEwMTgucGRmfQ&locale=en_GB&version=2" data-macro-name="view-file" data-macro-id="b387c938-cee4-4818-ace2-62ff5b86437b" role="button" tabindex="0" aria-haspopup="true" aria-label="view-file macro" data-macro-parameters="name=Vetenskapsradet_Projektbeskrivning_Estimat_231018.pdf" data-macro-schema-version="1"></p><p /><h2>Specifikation av timmar</h2><table class="confluenceTable"><colgroup><col style="width: 92.0px;" /><col style="width: 276.0px;" /><col style="width: 219.0px;" /><col style="width: 207.0px;" /><col style="width: 184.0px;" /><col style="width: 127.0px;" /><col style="width: 267.0px;" /></colgroup><tbody><tr><td class="confluenceTd"><p><strong>Steg</strong></p></td><td class="confluenceTd"><p><strong>Aktivitet</strong></p></td><td class="confluenceTd"><p><strong>Roll</strong></p></td><td class="confluenceTd"><p><strong>Timmar</strong></p></td><td class="confluenceTd"><p><strong>Kostnad (SEK)</strong></p></td><td class="confluenceTd"><p><strong>Tidsperiod</strong></p></td><td class="confluenceTd"><p><strong>Ev. kommentar</strong></p></td></tr><tr><td class="confluenceTd"><p>1</p></td><td class="confluenceTd"><p>Struktur och navigation</p></td><td class="confluenceTd"><p>Digital strateg</p></td><td class="confluenceTd"><p>50 h</p></td><td class="confluenceTd"><p>50 350 SEK</p></td><td class="confluenceTd"><p>Okt/nov</p></td><td class="confluenceTd"><ul><li><p>Avgränsad sökordsanalys <em>Fatta forskning</em></p></li><li><p>förslag detaljerad struktur och navigation</p></li><li><p>feedback</p></li><li><p>gemensam förankring</p></li></ul></td></tr><tr><td class="confluenceTd"><p>1</p></td><td class="confluenceTd"><p>Strategisk innehållshantering</p></td><td class="confluenceTd"><p>Digital strateg</p></td><td class="confluenceTd"><p>16 h</p></td><td class="confluenceTd"><p>16 112 SEK</p></td><td class="confluenceTd"><p>Okt/nov</p></td><td class="confluenceTd"><ul><li><p>Strategisk innehållshantering (workshop eller presentation av modell)</p></li><li><p>arbete med modellen för sidor och sektioner</p></li><li><p>feedbackrundor och/eller stöttning i processen</p></li></ul></td></tr><tr><td class="confluenceTd"><p>2</p></td><td class="confluenceTd"><p>SEO Checklista</p></td><td class="confluenceTd"><p /></td><td class="confluenceTd"><p><em>Ingår i huvudprojekt</em></p></td><td class="confluenceTd"><p><em>Ingår i huvudprojekt</em></p></td><td class="confluenceTd"><p>Dec/jan</p></td><td class="confluenceTd"><ul><li><p>Enligt checklista</p></li></ul></td></tr><tr><td class="confluenceTd"><p>3</p></td><td class="confluenceTd"><p>Nyhetsbrev</p></td><td class="confluenceTd"><p>AD/Grafisk formgivare</p></td><td class="confluenceTd"><p>20 h</p></td><td class="confluenceTd"><p>19 060 SEK</p></td><td class="confluenceTd"><p>Okt/nov</p></td><td class="confluenceTd"><p /></td></tr><tr><td class="confluenceTd"><p>3</p></td><td class="confluenceTd"><p>Mailutskick Wordpress</p></td><td class="confluenceTd"><p>AD/Grafisk formgivare</p></td><td class="confluenceTd"><p>15 h</p></td><td class="confluenceTd"><p>14 295 SEK</p></td><td class="confluenceTd"><p>Okt/nov</p></td><td class="confluenceTd"><p /></td></tr><tr><td class="confluenceTd"><p>3</p></td><td class="confluenceTd"><p>Instagram</p></td><td class="confluenceTd"><p>AD/Grafisk formgivare</p></td><td class="confluenceTd"><p>25 h</p></td><td class="confluenceTd"><p>23 825 SEK</p></td><td class="confluenceTd"><p>Okt/nov</p></td><td class="confluenceTd"><p /></td></tr><tr><td class="confluenceTd"><p>3</p></td><td class="confluenceTd"><p>Instagram – strategi</p></td><td class="confluenceTd"><p>Digital strateg</p></td><td class="confluenceTd"><p>8 h</p></td><td class="confluenceTd"><p>8 056 SEK</p></td><td class="confluenceTd"><p>Okt/nov</p></td><td class="confluenceTd"><p /></td></tr><tr><td class="confluenceTd"><p>3</p></td><td class="confluenceTd"><p>Facebook</p></td><td class="confluenceTd"><p>AD/Grafisk formgivare</p></td><td class="confluenceTd"><p>7 h</p></td><td class="confluenceTd"><p>6 671 SEK</p></td><td class="confluenceTd"><p>Okt/nov</p></td><td class="confluenceTd"><p /></td></tr><tr><td class="confluenceTd"><p>3</p></td><td class="confluenceTd"><p>X (Twitter)</p></td><td class="confluenceTd"><p>AD/Grafisk formgivare</p></td><td class="confluenceTd"><p>3 h</p></td><td class="confluenceTd"><p>2 859 SEK</p></td><td class="confluenceTd"><p>Okt/nov</p></td><td class="confluenceTd"><p /></td></tr><tr><td class="confluenceTd"><p>3</p></td><td class="confluenceTd"><p>Canva</p></td><td class="confluenceTd"><p>AD/Grafisk formgivare</p></td><td class="confluenceTd"><p>16 h</p></td><td class="confluenceTd"><p>15 248 SEK</p></td><td class="confluenceTd"><p>Okt/nov</p></td><td class="confluenceTd"><p /></td></tr><tr><td class="confluenceTd"><p>4</p></td><td class="confluenceTd"><p>Redaktörsguide</p></td><td class="confluenceTd"><p>Copywriter</p></td><td class="confluenceTd"><p>40 h</p></td><td class="confluenceTd"><p>38 120 SEK</p></td><td class="confluenceTd"><p>Dec</p></td><td class="confluenceTd"><p /></td></tr><tr><td class="confluenceTd"><p>4</p></td><td class="confluenceTd"><p>Utbildning Wordpress</p></td><td class="confluenceTd"><p>Digital strateg</p></td><td class="confluenceTd"><p>8 h</p></td><td class="confluenceTd"><p>8 056 SEK</p></td><td class="confluenceTd"><p>Dec</p></td><td class="confluenceTd"><p /></td></tr><tr><td class="confluenceTd"><p>4</p></td><td class="confluenceTd"><p>Utbildning ChatGPT</p></td><td class="confluenceTd"><p>Digital strateg</p></td><td class="confluenceTd"><p>10 h</p></td><td class="confluenceTd"><p>10 070 SEK</p></td><td class="confluenceTd"><p>Dec</p></td><td class="confluenceTd"><p /></td></tr><tr><td class="confluenceTd"><p>Alla steg</p></td><td class="confluenceTd"><p>Möten (möten, korta avstämningar, feedbackrundor)</p></td><td class="confluenceTd"><p /></td><td class="confluenceTd"><p><em>Ingår i respektive aktivitet ovan</em></p></td><td class="confluenceTd"><p><em>Ingår i respektive aktivitet ovan</em></p></td><td class="confluenceTd"><p /></td><td class="confluenceTd"><p /></td></tr></tbody></table>
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